“…A growing body of scientific research shows one of jugglers’ favorite time-saving techniques, multitasking, can actually make you less efficient and, well, stupider.

…People who multitask are actually less efficient than those who focus on one project at a time…

It doesn’t mean you can’t do several things at the same time, says Dr. Just, co-director of the university’s Center for Cognitive Brain Imaging. But we’re kidding ourselves if we think we can do so without cost.”

Wall Street Journal, Feb. 27, 2003

by Heike Bruch and Sumantra Ghoshal